Wednesday, 28 July 2010

an era of mindful spending

Reading William Higham's excellent book The Next Big Thing has been ideal for catching up with all that has happened in the commercial research world, whilst I was teaching. Bought on a whim (William was the ultimate trendsetter at University in the 80s), I cannot thank him enough for bringing me and indeed Zero-credit up to speed. Trend marketing is an incredibly powerful tool and much of what's on the agenda seems to be echoed in this very interesting video about "The New Consumer" from Euro RSCG Worldwide - oh and although Marain Salzman doesn't mention it here, a sample of 700 was taken in the UK for this study too.

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