Although this research was US based and conducted a couple of years ago, much of it rings true, here in the UK now. The continued prime time television advertising of mortgages by the likes of Lloyds TSB is a good example of how out of touch so many lenders are - why bother to promote what is largely unobtainable for most of us? Zero-credit is running its own survey about borrowing and lending and we'd appreciate your views: Click here to take our survey
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