Sunday, 23 January 2011

One for the "Happiness" agenda?

As consumers we are surrounded by choice: compare the market, go compare, confused...

Money Saving Expert, Martin Lewis claims it only takes a few minutes to change your car insurance, energy, telecomms supplier or bank account, but with an increasing number of deals on the market, how do you feel when it doesn't, or you failed to switch to the cheapest?

At Zero-credit, we've been exploring the psychology of spending in more depth recently for our Information Service, so it was interesting to find this TED talk from Barry Schwartz back in July 2005, explaining why more choice leaves us feeling less happy. If you have 20 minutes or so to watch it, do!


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