Now I never consciously look at the adverts around me on the internet but I have started observing them more - and there is often logic to what they try to sell me.
It is however possible to edit your preferences on 'interest-based advertising' - or opt out altogether by going to http://www.google.co.uk/privacy/ads/
Now I don't know lots about this subject so I'm hoping that some people more technical than me will be able to throw more light on the subject, but I wanted to highlight the tracking google does on your searching because I think its important that people are aware it is there, and how it might be used.
It's really similar to loyalty cards - by taking one you are consenting to a shop knowing all about your shopping habits and therefore direct coupons and discounts that are relevant.
I am really keen to get more comments and information on this one so that people can learn to better control the information they have on, what should be, their 'personal' computer.
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